Sample Call Card

One university mailer. A person to call and who handles the mail.

A sample Call Card from a real university recruitment mailer: a University of Dayton Preview Day invitation. Below is the Call Card it produced, the same one members get.

Real mailer, shared with permission. Mail company name changed. Not affiliated with University of Dayton.

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The front of the University of Dayton Preview Day mailer
The mailer, front side only, shot on a phone.
Why lookA real campaign to ask about

The piece invites students to Preview Day. Dayton’s FY26 report lists 98 print mail campaigns. That is an annual figure, not this drop’s size.

Who to callJason Reinoehl, VP for Strategic Enrollment Management

Dayton’s own directory lists his role, office phone, and a contact form. Ask who runs the mail campaign.

Who handles the mailOne mail company prints and mails it

Great Miami Mail Works prints and mails this piece; its Mailer ID is on the barcode. University of Dayton holds the postage permit.

Take it with youCall Card, or Call Card + Account plan

Print the one-page Call Card for the call, or add the Account plan for the team map and outreach plan.

The complete Call Card

What MailpieceIQ found

The address side and all household details stay out of this sample and its downloads.

Call Card

University of Dayton

Higher educationudayton.edu
Preview Day recruitment mailerScanned Oct 3, 2026
Download sample Call Card (PDF)
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Download sample Call Card (PDF)One page, ready to printDownload sample Call Card (PDF) with the account planTwo pages: the card and the team mapPrint viewOpens the Call Card to print or save
Address hidden by MailpieceIQ.com
Fit

Great Miami Mail Works prints and mails it today. Ask University of Dayton who picks the vendor.

Purpose: Recruit new students

Preview Day on October 18 or November 1.
Tap any underlined claim to see the evidence.

Who to call

How sure each contact detail is: ✓ Confirmed≈ Likely? Guess

  1. Door openerCall first

    Vice President for Strategic Enrollment Management

    Why: Senior over this line or marketing: doesn't pick printers, but can tell the team to hear you out. Use when the incumbent slipped or you bring a new idea.

    Where this came from
    • Phone: The number printed on Jason's own university directory page, checked October 9, 2026. It may reach his office team. udayton.edu
    • Email: At the company's own domain; the mailbox was checked and accepts mail. Not published by the company.
    • Role: Seat inferred from title. Ownership of this piece is not proven. udayton.edu
  2. Vendor picker

    Executive Director for Procurement and Payable Services

    Where this came from
    • Email: At the company's own domain; the mailbox was checked and accepts mail. Not published by the company.
    • Register as a supplier here before the next sourcing event. udayton.edu
    • Role: Seat inferred from title. Ownership of this piece is not proven. linkedin.com

Main office line · University of Dayton: ask by name

Where this came from
  • Main line: The company's line, not theirs: ask for them by name. udayton.edu

Opener

I noticed your piece sends people to the same go.udayton.edu page for everyone. The QR code only adds campaign tags, nothing per person. How do you tell which visits came from this mailing?

Starting point only. Use your own words. Ask one question, then listen.

Who prints and mails it

Printed by Great Miami Mail Works

What it means: Ask University of Dayton who picks the vendor. Great Miami Mail Works is the incumbent printer. Ask Jason Reinoehl when the work is next reviewed.

Printer
Great Miami Mail WorksConfirmed
Mails it
Great Miami Mail WorksConfirmed
How we know
Great Miami Mail Works printed and mailed this piece (confirmed for this sample). University of Dayton holds the postage permit.

Estimated campaign volume

No count on the piece

What would tighten this: a published piece count, mail spend or revenue figure for University of Dayton; 2 more member scans of this mailing; how many pieces they send per drop (ask them).

3 things to ask

  1. Who decides who prints these pieces, and when is that next reviewed?
  2. How do you measure whether these pieces are working? Do you hold back a test group?
  3. Can you see responses for this mailing on their own?
Next stepThen follow the outreach plan.
Call Jason

Tap any fact to see where it came from.

Start with the facts

One piece. Three questions to ask.

Use what the Call Card found to start a conversation. Check the setup before calling anything a gap.

  1. Who runs the mailing?

    “Who on your team plans the Preview Day mail, and who works with your mail partner?”

  2. What brings a sign-up?

    “How do you tell which visits and sign-ups came from this mailing?”

  3. What would make it easier?

    “What would you change about the paper, timing, or work needed for the next drop?”

What still needs a check: the physical printer, exact paper and finish, weight, and real postage bill are not confirmed. A postal account owner is not proof of who printed the piece. No response loss or guaranteed savings are claimed.

A likely contact is not proof of who bought this piece.

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