Free guide for print sales reps

How to Read Any Mailer in 60 Seconds

Every mailer in your pile carries clues: how it was mailed, whose IDs are on it, and where to start your call. This guide shows you where to look.

Cover of the How to Read Any Mailer in 60 Seconds guide, showing the address side of a postcard
Free PDF · 7 pages · Letter size

What's inside

  • The 6 marks to look forPermit, barcode, sort line, endorsement, return address and paper mark: what each tells you and what it can't prove.
  • Three mailers, decodedA postcard, a window envelope and a snap pack, numbered mark by mark, each ending in who prints it, who mails it and who to call.
  • A 60-second checklistOne page to keep by your desk, so any piece in your pile turns into a name and a first line.

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All three pieces in the guide are fictional; every brand, permit and ID is invented.