I talked with a print sales rep I've known for twenty-five years. He'd just come out of a sales meeting that ran long because everyone in the room was under the same pressure: go find new business. And every one of them said the same thing back. When? I'm chained to my desk answering emails and keying in estimate requests. One rep admitted a customer had asked him to come by, and he didn't go, because a day out of the office meant two days behind.
Then he said the line I keep thinking about: “I just need another excuse to get in front of a customer.” Not a new pitch deck. Not a new list. His shop had already bought the list. A small group tried a big-name database for a year, and it gave them good information and nothing to do with it. In his words, it doesn't know our industry.
Here's what he does instead. He reads his mail. Most people flip through the stack at the counter and call it junk. He looks at every piece and asks who sent it, because if they're mailing, they're buying print from somebody. The lead was already in his kitchen.
That's why MailpieceIQ exists. Snap the mail you got today. You get a Call Card: who to call, who handles their mail now, what the piece is trying to do, and a first line that isn't “just checking in.” The source sits next to every fact, so you know what's confirmed and what's a guess before you pick up the phone.
We didn't build this to save you time at your desk. Reps don't get promoted for a cleaner inbox. We built it because “circling back” makes you sound like every other printer, and the mail on your counter is a list of companies already spending money, with a reason to call attached.
If you sell print, your first 2 Call Cards are free. Take a picture of whatever came today and see what's in it.
David RosendahlCo-Founder and President, MindFire
