MailpieceIQ
University of Dayton
Preview Day recruitment mailer · Higher education · Score 70, Strong
FitBest way in: University of Dayton's enrollment and admissions teamGreat Miami Mail Works prints and mails it today. Ask University of Dayton who picks the vendor.
The offerPurpose: Recruit new studentsPreview Day on October 18 or November 1.
Who to call
✓ Confirmed ≈ Likely ? Guess
1 Door opener · Call first
Jason Reinoehl
Vice President for Strategic Enrollment Management · University of Dayton
Why: Senior over this line or marketing: doesn't pick printers, but can tell the team to hear you out. Use when the incumbent slipped or you bring a new idea.
Vice President for Strategic Enrollment Management · University of Dayton
Why: Senior over this line or marketing: doesn't pick printers, but can tell the team to hear you out. Use when the incumbent slipped or you bring a new idea.
Phone · Best route ✓ Confirmed937-229-3717
Email ✓ Confirmedjason.reinoehl@udayton.edu
LinkedInlinkedin.com/in/jasonreinoehl
Where this came from: Phone: The number printed on Jason's own university directory page, checked October 9, 2026. It may reach his office team. Email: At the company's own domain; the mailbox was checked and accepts mail. Not published by the company. Role: Seat inferred from title. Ownership of this piece is not proven.
2 Vendor picker
Bill Farmer
Executive Director for Procurement and Payable Services · University of Dayton
Executive Director for Procurement and Payable Services · University of Dayton
Phone No direct phone yet
Email ✓ Confirmedbfarmer1@udayton.edu
LinkedInlinkedin.com/in/bill-farmer-83000b46
Where this came from: Email: At the company's own domain; the mailbox was checked and accepts mail. Not published by the company. Register as a supplier here before the next sourcing event. Role: Seat inferred from title. Ownership of this piece is not proven.
Main office line · University of Dayton: 937-229-3868 ✓ Confirmed, ask by name
Where this came from: Main line: The company's line, not theirs: ask for them by name.
Who prints and mails itPrinted by Great Miami Mail WorksWhat it means: Ask University of Dayton who picks the vendor. Great Miami Mail Works is the incumbent printer. Ask Jason Reinoehl when the work is next reviewed.
| Printer | Great Miami Mail Works Confirmed |
|---|---|
| Mails it | Great Miami Mail Works Confirmed |
| How we know | Great Miami Mail Works printed and mailed this piece (confirmed for this sample). University of Dayton holds the postage permit. |
Opener
I noticed your piece sends people to the same go.udayton.edu page for everyone. The QR code only adds campaign tags, nothing per person. How do you tell which visits came from this mailing?
Starting point only. Ask one question, then listen.Estimated campaign volumeUnknown, ask them · No count on the pieceA Nonprofit Marketing Mail mailing needs at least 200 pieces. What would tighten this: a published piece count, mail spend or revenue figure for University of Dayton; 2 more member scans of this mailing; how many pieces they send per drop (ask them).
3 things to ask
- Who decides who prints these pieces, and when is that next reviewed?
- How do you measure whether these pieces are working? Do you hold back a test group?
- Can you see responses for this mailing on their own?
After the call
CalledLeft voicemailTalkedMeeting setNot the right person
Notes:
Some detail is left off to fit one page. The full export has everything.
Public sources only. Recipient names, addresses and ZIP codes are never part of a scan.MailpieceIQ · Oct 29, 2026