Researched Oct 3, 3:00 PM EDTSender confirmed: highFirst time this campaign appeared in MailpieceIQ
FitBest way in: University of Dayton's enrollment and admissions team
Great Miami Mail Works prints and mails it today. Ask University of Dayton who picks the vendor.
Purpose: Recruit new students · Preview Day on October 18 or November 1.
Who to call
✓ Confirmed ≈ Likely ? Guess
1Door opener · Call first
Jason Reinoehl[1] Vice President for Strategic Enrollment Management · University of Dayton Why: Senior over this line or marketing: doesn't pick printers, but can tell the team to hear you out. Use when the incumbent slipped or you bring a new idea.
Phone · Best route ✓ Confirmed937-229-3717
Email ✓ Confirmedjason.reinoehl@udayton.edu
LinkedInlinkedin.com/in/jasonreinoehl
Where this came from: Phone: The number printed on Jason's own university directory page, checked October 9, 2026. It may reach his office team.[1] Email: At the company's own domain; the mailbox was checked and accepts mail. Not published by the company. Role: Seat inferred from title. Ownership of this piece is not proven.[1]
2Vendor picker
Bill Farmer[16] Executive Director for Procurement and Payable Services · University of Dayton
Where this came from: Email: At the company's own domain; the mailbox was checked and accepts mail. Not published by the company. Register as a supplier here before the next sourcing event.[9] Role: Seat inferred from title. Ownership of this piece is not proven.[16]
Main office line · University of Dayton: 937-229-3868✓ Confirmed, ask by name
Where this came from: Main line: The company's line, not theirs: ask for them by name.[8]
Opener
I noticed your piece sends people to the same go.udayton.edu page for everyone. The QR code only adds campaign tags, nothing per person. How do you tell which visits came from this mailing?
Starting point only. Use your own words. Ask one question, then listen.
Mailpiece photos supplied for this Call Card.
Who prints and mails it
Printed by Great Miami Mail Works
What it means: Ask University of Dayton who picks the vendor. Great Miami Mail Works is the incumbent printer. Ask Jason Reinoehl when the work is next reviewed.
Printer
Great Miami Mail WorksConfirmed
Mails it
Great Miami Mail WorksConfirmed
How we know
Great Miami Mail Works printed and mailed this piece (confirmed for this sample). University of Dayton holds the postage permit.
The numbers
Estimated campaign volume
Unknown, ask them · No count on the piece
A Nonprofit Marketing Mail mailing needs at least 200 pieces. USPS mailing rules
What would tighten this: a published piece count, mail spend or revenue figure for University of Dayton; 2 more member scans of this mailing; how many pieces they send per drop (ask them).
3 things to ask
Who decides who prints these pieces, and when is that next reviewed?Best way in
How do you measure whether these pieces are working? Do you hold back a test group?Best way in
Can you see responses for this mailing on their own?See results for this mailing
Next step: Call Jason. Then follow the outreach plan.
Account plan
Everyone behind this mail, how to reach them, and a plan to win the work. Best way in: University of Dayton's enrollment and admissions team.
People and team map
The people most likely to run this mail program, ranked by how close each title is to this campaign: direct mail, acquisition, CRM and loyalty first, then marketing leaders. A likely team, not proof of who owns this piece.
Brand
1. Jason Reinoehl, Vice President for Strategic Enrollment Management · University of Dayton · Call first · Named on a public page
Leads Strategic Enrollment Management, the division this recruitment mailer serves.
Verified business emailjason.reinoehl@udayton.edu Confirmed · At the company's own domain; the mailbox was checked and accepts mail. Not published by the company.
2. Donnell Wiggins, Associate Vice President for Strategic Enrollment Management and Dean of Admission · University of Dayton · Named on a public page
Leads Recruitment and Admission, the team that runs Preview Day.
For the second conversation. The Call Card has the first three.
Who presorts these pieces to 5-digit today: your own mail room, a mail house, or a co-mail partner?Sorting marks
When is the next drop of these pieces planned, and what would you change from this one?Timing
Outreach plan
Ten touches over five weeks
Move the days to fit your week.
Day
Channel
Touch
Day 1
Email
Open with the piece
Email Jason about the mailer you received. One observation, one question, no attachment.
I noticed your piece sends people to the same go.udayton.edu page for everyone. The QR code only adds campaign tags, nothing per person. How do you tell which visits came from this mailing?
Day 2
LinkedIn
Connect
Confirm Jason is the right contact, then send a connection request that mentions the mailer. No pitch in the note.
Day 4
Phone
First call
Call 937-229-3717 and ask for Jason. If you reach voicemail, leave the measurement question and your name.
I saw your preview mailer. How do you tell which people respond, and which version worked best?
Day 7
Email
Second angle
Reply on the same thread with a different angle. Keep it to three sentences.
Your preview mailer looks active. If you could make one part of the next run easier or faster, what would it be?
Day 10
Direct mail
Send something physical
Mail a hand-written note with a sample of your work that speaks to their preview mailer. You sell print; let the piece make the case.
Day 14
Phone
Second call
Call again. Reference the note you mailed and ask for fifteen minutes.
Day 17
LinkedIn
Stay visible
Comment on something University of Dayton posted, or share a short observation about their campaign category. No tagging.
Day 21
Email
Offer a specific idea
Send one concrete idea for their next version, with a rough cost or timeline attached. Ask for a reaction, not a meeting.
Day 28
In person
Drop by
If 300 College Park, Dayton, Ohio 45469-1602 is within reach, stop in with the sample and ask for Jason at the front desk.
Day 35
Email
Leave the door open
Close the loop: thank them, say you’ll check back before their next seasonal mailing, and stop. Reps who stop cleanly get called back.
Evidence behind the Call Card
Campaign read
What the piece is trying to do, read from the creative. Inferred, so it carries a dashed edge.
Likely campaign goalInvite students and families to a campus visit.
Likely offerPreview Day on October 18 or November 1.
Likely audienceProspective students and families.
Response paths3 foundPreview Day registration · Preview Day QR code · Admission questions
Who has the work today
Who put it in the mail and who printed it, from the barcode, the permit, and public records: the vendor chain in one place.
Mailer ID owner
Great Miami Mail WorksMailpieceIQ postal research (Oct 2) names Great Miami Mail Works as the Mailer ID owner: the company that prepared the mail, not the physical printer.
Permit holder
UNIVERSITY OF DAYTON · mail owner · permit 71, Dayton, OH
Printer
Printed by Great Miami Mail WorksHigh confidence
Putting it together: Public pages also tie Structural Graphics to University of Dayton's mail. For a print rep: Great Miami Mail Works is the likely incumbent to compete with. For a paper supplier: Great Miami Mail Works likely buys the paper for this program.
MailpieceIQ postal research (Oct 2) names Great Miami Mail Works as the Mailer ID owner and University of Dayton as the permit holder.
Great Miami Mail Works printed and mailed this piece (confirmed for this sample).
Structural Graphics has publicly done mail for this brand. Not proof they printed this piece.
Response-path audit
Each way to respond and whether a reply could be tied to the name it was mailed to. What is visible does not prove how it is set up.
Channel
Where it goes
Tied to a name on the list?
What we can say
Preview Day registrationREGISTER TODAY
Goes to udayton.edu, personal link, not opened
No visible recipient identifier
We followed this link to its final page. The printed link is the same for everyone; no personal code is visible in it.
Preview Day QR codeREGISTER TODAY
Goes to udayton.edu, personal link, not opened
No visible recipient identifier
We followed this link to its final page. The printed link is the same for everyone; no personal code is visible in it.
Admission questionsHave questions? Email
admission@udayton.edu
Not assessed
Only QR codes and printed web addresses are checked for a link to the name it was mailed to.
2 response pages checked
Response page
Result
Seen on the page
Printed as Goes to udayton.edu, personal link, not opened; forwards here.
Inspected successfully (HTTP 200)Automated check · Oct 9, 2026
Google Tag ManagerNo recipient token
Printed as Goes to udayton.edu, personal link, not opened; forwards here.
Inspected successfully (HTTP 200)Automated check · Oct 9, 2026
Google Tag ManagerCampaign parameterNo recipient token
Why this scores 70
70 · Strong
Not a lead temperature. The score adds Opportunity (the rubric's Opening), what the piece shows there is to sell into, and Access (Reach), how easily you get to the buyer. Gaps in what we could read never subtract points.
OpportunityOpening: How much there is to sell into, from what the piece itself shows.
34 / 60
AccessReach: How easily you can get to the buyer.
36 / 40
Opportunity
+6Active mailer The piece proves a live direct-mail program; every brief starts here.
+2Printer identified Printed by Great Miami Mail Works. Great Miami Mail Works printed and mailed this piece (confirmed for this sample). Dave confirmed the sample printer on October 10, 2026.
+6Known vendor Structural Graphics is publicly linked to this brand's mail. That is a vendor relationship on record, not proof they printed this piece.
·Recipient mapping not confirmed A shared-looking link or no visible recipient token does not prove the visit cannot be tied to a mailed record. Ask how the response route is set up; nothing added for an unknown.
+8Printed dates within 60 days The piece prints 8 dates coming up soon (OCT. 18, NOV. 1, Tuesday, Oct. 20, Monday, Oct. 26), confirm the date and whether another drop is planned.
+6Presort volume evidence The presort line reads 5-digit scheme presort (SCH 5-DIGIT): a presorted mailing, which means volume.
+3Marketing Mail indicia USPS Marketing Mail (Nonprofit) postage marking: mail class does not establish mailing frequency.
+3Multiple response channels Three kinds of response path (website, QR code, email) give you more than one measurement question.
Access
+24Verified person Jason Reinoehl is named on 2 current public pages, so you are calling a person, not a department.
+8Direct route to the person A work email or direct line is publicly tied to the named person.
+4Address known A business address is on file, so distance, a visit, or a mailed sample are all possible.
Score bandsPriority 80–100Strong 60–79Worth a call 40–59Thin 0–39
Appendix
Evidence
5 findings behind this Call Card
What we saw and where we saw it, one finding at a time. The Sources list at the end gathers every page these findings point to.
The mailer invites students to Preview Day on October 18 or November 1.
Dates and invitation printed on the approved front photo. High confidence
Jason Reinoehl leads Strategic Enrollment Management.
His university directory page names him and lists his office phone and contact form. High confidence
“Vice President for Strategic Enrollment Management”[1]
Dayton reported 98 print mail campaigns reaching 1.1 million recipients in FY26.
This is an annual program figure, not the size of this mailing. High confidence
“98 print mailer campaigns to 1.1 million recipients.”[6]
The printed short link and the QR code both open the same public Preview Day page for everyone; the QR code adds campaign tags only.
Both followed on Oct 9, 2026: the short link redirects to the event page with nothing added, and the QR code's address carries utm campaign tags and no per-person code. No lost responses are claimed. High confidence
His university directory page and his LinkedIn profile (current, checked Oct 9, 2026) both list him as Vice President for Strategic Enrollment Management. High confidence
Source: linkedin.com/in/jasonreinoehl[7]
Sources
16 public sources behind this Call Card
The pages behind the findings above, numbered so a reference in the Call Card can point here. Open any of them before you call.
udayton.edu/campus/marcomm/annual-report/index.phpEvidence 3: Dayton reported 98 print mail campaigns reaching 1.1 million recipients in FY26.https://udayton.edu/campus/marcomm/annual-report/index.php
7
linkedin.com/in/jasonreinoehlEvidence 5: Jason Reinoehl still holds the role.https://www.linkedin.com/in/jasonreinoehl
8
udayton.edu/campus/finadmin/procurement.phpProcurement and Payable Services, University of Daytonhttps://udayton.edu/campus/finadmin/procurement.php
9
udayton.edu/campus/finadmin/supplier-resources.phpSupplier registration and questions, University of Daytonhttps://udayton.edu/campus/finadmin/supplier-resources.php
10
udayton.edu/directory/emm/recruitment-and-admission/wigginsDonnell Wiggins, Associate Vice President for Strategic Enrollment Management and Dean of Admissionhttps://udayton.edu/directory/emm/recruitment-and-admission/wiggins-donnell.php
11
udayton.edu/apply/undergraduate/meet-counselors.phpDonnell Wiggins, Associate Vice President for Strategic Enrollment Management and Dean of Admissionhttps://udayton.edu/apply/undergraduate/meet-counselors.php
12
linkedin.com/in/cindydevelvisCindy DeVelvis, Assistant Vice President, Enrollment Management Marketing and Communicationshttps://www.linkedin.com/in/cindydevelvis
13
linkedin.com/posts/cindydevelvis_copywriter-dayton-higheredjCindy DeVelvis, Assistant Vice President, Enrollment Management Marketing and Communicationshttps://www.linkedin.com/posts/cindydevelvis_copywriter-dayton-higheredjobs-activity-7487968460824584192-Xp-R
14
udayton.edu/directory/marcomm/wilson_molly.phpMolly Wilson, Vice President for Marketing and Communicationshttps://udayton.edu/directory/marcomm/wilson_molly.php
15
udayton.edu/campus/marcomm/index.phpMolly Wilson, Vice President for Marketing and Communicationshttps://udayton.edu/campus/marcomm/index.php
16
linkedin.com/in/bill-farmer-83000b46Bill Farmer, Executive Director for Procurement and Payable Serviceshttps://www.linkedin.com/in/bill-farmer-83000b46
