Watch one piece of mail turn into a name, a number, and a reason to call.

MindFire president Dave Rosendahl asks Amber, on the MailpieceIQ team, what anyone hunting for new print business wants to know: Who sent this? Who do I call? Is it worth chasing?

What you'll see her pull off one university postcard:

• Who sent it and who likely mails it today, traced from the barcode's Mailer ID, not guessed.
• The person to call, with sourced ways to reach them, plus the best way in and why.
• At big accounts, the whole food chain: executive sponsor, program owner, print buyer, decider.
• A source behind every fact. Tap it and check it before you dial.